Straight Talk About Starting and Growing Your Business

What every new business owner needs to know—surefire survival tips from a leading industry expert

In the hard-fought business world, only one new business in 20 lives to see its fifth anniversary. Straight Talk About Starting and Growing Your Own Business shares the secrets of long-term survival and success, detailing practical guidelines and relevant “tales from the trenches” to help you tackle common concerns and obstacles. A welcome combination of first-person how-to advice and peer mentoring support, this wide-ranging guidebook provides you with sound, battle-proven advice for uncovering innovative funding resources, developing a budget, honestly assessing progress, developing expansion and exit strategies, and coping with common pressures both inside and outside the operation.

Sanjyot P. Dunung is president of Atma Global, a developer of innovative educational products for the corporate and education markets. In addition to appearing periodically on CNBC-TV, CNN International, Bloomberg TV, and various radio programs, she often speaks at conferences and seminars addressing international business and entrepreneurship. As a career entrepreneur having founded three companies, Dunung was selected as a Protégé member of the Committee of 200. She is the author of Doing Business in Asia.