Strategic Account Management A Complete Guide - 2021 Edition [Paperback] The Art of Service - Strategic Account Management Publishing

Strategic Account Management is the cornerstone of revenue growth for firms that rely on high-value, long-term client relationships, yet many organizations lack a clear, repeatable method to evaluate and improve their account practices.

The book delivers a structured Self-Assessment organized around the seven RDMAICS criteria, Recognize, Define, Measure, Analyze, Improve, Control, Sustain. Each criterion contains dozens of targeted questions that probe every facet of Strategic Account Management. Readers rate each item on a five-point scale; the scores are plotted on a radar-chart Scorecard that instantly highlights strengths and gaps. The visual map makes it easy for teams, even those with limited experience, to see exactly where performance is strong and where corrective action is required.

Included Professional Toolkit (40-48 Practitioner Tools): The toolkit is generated fresh at the time of purchase, reflecting the latest standards and best practices. It is divided into ten sections, Getting Started, Assessment and Planning, Models and Frameworks, Processes and Handoffs, Operations and Execution, Performance and KPIs, Quality and Compliance, Sustainment and Support, Advanced Topics, and Reference. Users receive more than twenty-eight Excel workbooks and sixteen PDF guides, each containing three sheets (Instructions, Template, Pro Tips & Common Mistakes). The materials include maturity assessments, gap-analysis worksheets, decision-making frameworks with scoring criteria, implementation roadmaps, stakeholder maps, process runbooks, KPI dashboard templates, risk matrices, audit checklists, quick-reference cards, and more. Every deliverable is purpose-built for Strategic Account Management, not a generic business form, and is ready to deploy immediately in client meetings, workshops, or internal reviews.

Every purchase includes Lifetime Updates. As Strategic Account Management methodologies evolve, buyers receive refreshed content and newly added toolkit assets, ensuring continuous relevance without additional cost.

This guide is designed for Account Directors, Key Account Managers, and Business Development Leaders who must demonstrate measurable improvement in client stewardship, as well as for consultants tasked with diagnosing account health for multiple clients. It is especially useful when preparing for a major contract renewal, launching a new strategic partnership, or building an enterprise-wide account-excellence program.

Developed by The Art of Service, business process architects serving over 100,000 professionals across 160 countries since 2000. Every book and toolkit draws on 25 years of operational excellence research and a continuously updated knowledge base spanning hundreds of industry frameworks.