Strategic Advertising Management
Rosenbaum-Elliott, Richard, Percy, Larry
Language: English
Published by Oxford University Press, Incorporated, 2016
- Softcover
- Used
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
AbeBooks seller since October 13, 2008
Condition: Used - Good
US$ 7.30
Quantity: 1 available
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Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 41447922-20
- Title
- Strategic Advertising Management
- Author
- Rosenbaum-Elliott, Richard, Percy, Larry
- Publisher
- Oxford University Press, Incorporated
- Publication year
- 2016
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0198703651
- ISBN 13
- 9780198703655
- Edition
- 5th or later Edition
- Item weight
- 1.984 pounds
- Dimensions
- N/A
Using real world examples and case studies from a variety of international brands and companies, such as Samsung, McDonalds and Disney, the authors have created a resource that clearly illustrates how theory is put in to practice, and how strategic advertising operates in a global economy.
The new edition features more coverage of social media, viral, and online advertising throughout, and a dedicated chapter on 'Digital Media,' ensuring that the book continues to offer students the most complete guide to the rapidly evolving landscape of the advertising industry.
Online Resource Centre
For Students:
Flashcard glossary
Additional questions
Further reading updates
Web links
Video links to adverts exemplifying strategies discussed in the book, short films from advertising companies and relevant documentaries
For Lecturers:
Suggested IPA case histories
Suggested classroom exercises
PowerPoint slides
"Synopsis" may belong to another edition of this title.
About the Author
Larry Percy, Visiting Professor, Copenhagen Business School,Richard Rosenbaum-Elliott, Professor of Marketing and Consumer Research, University of Bath
"About the title" may belong to another edition of this title.
Better World Books Ltd
Dunfermline, United Kingdom
AbeBooks seller since October 13, 2008
Shipping rates from United Kingdom to U.S.A.
| Item | 11 to 28 business days | 11 to 28 business days |
|---|---|---|
| First item | US$ 6.68 | US$ 6.68 |
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Seller's business information
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