This book describes a number of different types of strategic alliances such as joint ventures and project based co-operation. The focus of the book is to emphasize that strategic alliances should be a function of the particular strategic intent that a company has. It should be documented how the strategic alliance can be the most appropriate vehicle for making a company's strategic intent become the best possible reality.

From the Back Cover

Strategic alliances are becoming increasingly important as a long-term response to the move towards globalization of businesses, and to their need to learn and adapt quickly, gain access to new markets, and diffuse new technologies. In this comprehensive informative and practical text the authors delvop:

An analysis of over 30 alliances in the US, Japan and Europe.
A blueprint for successfully forming and implementing an alliance.
Practical case histories of nine successful and unsuccessful alliances which highlight benefits and drawbacks.

Highly successful in hardback, this book is now available in paperback for undergraduate and MBA students of corporate strategy and international business.

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