Strategic Analysis And Action
Language: English
Published by Pearson, 2004
- Softcover
- Used
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- Title
- Strategic Analysis And Action
- Author
- Crossan, Mary M.,Fry, Joseph N.,Killing, J. Peter
- Publisher
- Pearson
- Publication year
- 2004
- Condition
- Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 0131278223
- ISBN 13
- 9780131278226
Designed to complement case analysis in university and professional strategic management courses. This book aims to develop the basic general management skills required to understand a business, sense the opportunities and problems that it faces, deal effectively wth strategic decisions, and set in place the people and operations to implement those decisions. The authors have focused on analytic concepts that contribute to a practical understanding of specific strategic issues; these concepts are linked into a comprehensive framework that helps students learn to set priorities for both analysis and action.
"Synopsis" may belong to another edition of this title.
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