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Bibliographic Details

Title: Strategic Analysis and Action
Publisher: Pearson
Publication Date: 2009
Language: English
ISBN 10: 0132061422
ISBN 13: 9780132061421
Binding: Soft cover
Condition: very_good

About this title

Synopsis

This book aims to develop the basic general management skills required to understand a business, sense the opportunities and problems that it faces, deal effectively wth strategic decisions, and set in place the people and operations to implement those decisions. The authors have focused on analytic concepts that contribute to a practical understanding of specific strategic issues; these concepts are linked into a comprehensive framework that helps students learn to set priorities for both analysis and action.

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