Strategic Analysis and Action
Language: English
Published by Pearson Canada, 2015
- Softcover
- New
Condition: New
US$ 64.48
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Seller Inventory # 78H38_33_0133370291
- Title
- Strategic Analysis and Action
- Author
- Mary M. Crossan
- Publisher
- Pearson Canada
- Publication year
- 2015
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0133370291
- ISBN 13
- 9780133370294
Crossan is a concise, practical guide for the strategic management course. The text provides an organized set of concepts and procedures for analyzing and acting on strategic problems. It takes the point of view of the general manager and presents a consistent, operational approach to analyzing and acting on strategic problems.
This revision sees the addition of two new authors, who bring a wealth of experience in developing and teaching this course, and a commitment to excellence. The revision revolves around currency, with new and updated examples and cases, as well as reflect changes to strategy practice and theory.
"Synopsis" may belong to another edition of this title.
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