Strategic Analysis and Choice

Strategy and strategic planning at the firm level often gets a bad reputation because managers aren't trained in it and the tools are unfamiliar, infrequently used and often poorly applied. The outcomes of these efforts can therefore be incomplete, biased, and far too subjective and the results disappointing. This book will assist you in overcoming this problem by developing a systematic approach to conducting a strategic analysis. From assessing the general industry environment to analyzing industry forces and firm resources, well known models are introduced and explained. This culminates in selecting a strategy that is consistent with industry and firm specific conditions. Another problem is that the entire strategic process might seem fruitless, especially if it is treated as an episodic or occasional task. If the result of all that work is a document that gets put on a shelf or in a closet, what is the point? The outstanding new book will help develop the idea that strategic development is a broad based and ongoing process. Strategy may ultimately be the responsibility of the CEO but it needs (and benefits) from the engagement of others. Done right, that engagement and development aligns the organization more effectively.

Alfred G. Warner is an Associate Professor of Management at Penn State Erie focusing on business strategy and international business issues. His current research interests are in industry and firm level response to technological change. He has published articles in the Journal of Management, Journal of IT Standards Research and the Journal of Business and Economic Research, among others.