Strategic Analysis Cycle: How Advanced Data Collection and Analysis Underpins Winning Strategies: Handbook: How Advanced Data Collection and Analysis Underpins Winning Strategies

Elgersma, Erik

ISBN 10: 1911498363 / ISBN 13: 9781911498360

Published by LID Publishing, 2017

About this Item

Seller Inventory # E-9781911498360-6-2

Bibliographic Details

• Title: Strategic Analysis Cycle: How Advanced Data Collection and Analysis Underpins Winning Strategies: Handbook: How Advanced Data Collection and Analysis Underpins Winning Strategies
• Publisher: LID Publishing
• Publication Date: 2017
• Language: English
• ISBN 10: 1911498363
• ISBN 13: 9781911498360
• Binding: Soft cover
• Condition: Very good

About this title

Synopsis

This is an authoritative and practical guide to collecting, analysing and managing data, to enable managers and companies to develop successful business strategies. Data has become a dominant factor in today's business environment. This book, written by a leading practitioner, explains the underpinning nature of data for a company's business strategy. The book begins with data collection: getting data is no big deal; getting the right data to win in the market is. It moves on to data analysis: turning data into actionable intelligence is what drives and determines competitive advantage. And, finally, managing data: how to organise your data collection and analysis to create winning strategies. This is a definitive book about one of the most important topics in today's digital and data-driven economy.

About the Author

Erik Elgersma is Director of Strategic Analysis at FrieslandCampina. He speaks and lectures frequently on the topics of strategic analysis and data management. He is based in the Netherlands.