Strategic Analysis Cycle (Paperback)

Erik Elgersma

ISBN 10: 1911498363 / ISBN 13: 9781911498360

Published by LID Publishing, London, 2017

About this Item

Paperback. This is an authoritative and practical guide to collecting, analysing and managing data, to enable managers and companies to develop successful business strategies. Data has become a dominant factor in today's business environment. This book, written by a leading practitioner, explains the underpinning nature of data for a company's business strategy. The book begins with data collection: getting data is no big deal; getting the right data to win in the market is. It moves on to data analysis: turning data into actionable intelligence is what drives and determines competitive advantage. And, finally, managing data: how to organise your data collection and analysis to create winning strategies. This is a definitive book about one of the most important topics in today's digital and data-driven economy. AUTHOR: Erik Elgersma is Director of Strategic Analysis at FrieslandCampina. He speaks and lectures frequently on the topics of strategic analysis and data management. He is based in the Netherlands. SELLING POINTS: . The essential tools for analysing data in today's data-driven economy . Practical and authoritative written by a leading and experienced practitioner . Data (especially Big Data) is a critical factor in determining business success today . Contains up-to-date techniques and methods on analysing data An extensive guide to data and how to use and manage it for business success. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9781911498360

Bibliographic Details

• Title: Strategic Analysis Cycle (Paperback)
• Publisher: LID Publishing, London
• Publication Date: 2017
• Language: English
• ISBN 10: 1911498363
• ISBN 13: 9781911498360
• Binding: Paperback
• Condition: new

About this title

Synopsis

This is an authoritative and practical guide to collecting, analysing and managing data, to enable managers and companies to develop successful business strategies. Data has become a dominant factor in today's business environment. This book, written by a leading practitioner, explains the underpinning nature of data for a company's business strategy. The book begins with data collection: getting data is no big deal; getting the right data to win in the market is. It moves on to data analysis: turning data into actionable intelligence is what drives and determines competitive advantage. And, finally, managing data: how to organise your data collection and analysis to create winning strategies. This is a definitive book about one of the most important topics in today's digital and data-driven economy.

About the Author

Erik Elgersma is Director of Strategic Analysis at FrieslandCampina. He speaks and lectures frequently on the topics of strategic analysis and data management. He is based in the Netherlands.