Strategic Blueprints for AI-Driven Marketing in the Digital Era

Rhytheema Dulloo, Anand Kurian, Minja Bolesnikov, Ilse Struweg, Kaliyan Mathiyazhagan

ISBN 13: 9798337338989

Published by Business Science Reference, 2025

About this Item

Seller Inventory # LU-9798337338989

Bibliographic Details

• Title: Strategic Blueprints for AI-Driven Marketing in the Digital Era
• Publisher: Business Science Reference
• Publication Date: 2025
• Language: English
• ISBN 13: 9798337338989
• Binding: Paperback
• Condition: New
• Dimensions: 17.78W x 3.23H x 25.4D centimeters 17.78 centimeters width by 3.23 centimeters height by 25.4 centimeters depth

About this title

Synopsis

In the digital landscape, AI-driven marketing reshapes how brands engage with customers, optimize campaigns, and drive growth. Strategic blueprints for AI-driven marketing provide a framework for businesses to leverage advanced technologies like machine learning, natural language processing, and data analytics to enhance decision-making and deliver personalized, impactful experiences. As digital channels become crowded and consumer expectations rise, organizations must create comprehensive, data-backed strategies that incorporate cutting-edge AI tools and align with their goals and values. These strategic blueprints help businesses navigate the complexities of modern marketing and ensure long-term success in a digital world. Strategic Blueprints for AI-Driven Marketing in the Digital Era explores the integration of intelligent technology into business branding and marketing strategies. It examines digital communication channels for effective customer retention. This book covers topics such as chatbots, ethics and law, and brand identity, and is a useful resource for business owners, entrepreneurs, computer engineers, academicians, researchers, and data scientists.