Strategic Brand Management (5th Edition) (Business Administration Classic Renditions Marketing Series)(Chinese Edition)

RANG NUO AI ER KA PU FEI LEI ER

Language: Chinese

Published by 中国人民大学出版社

7300278078 / 9787300278070

  • Softcover
  • New
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Seller: liu xing, Nanjing, JS, Chinaliu xing

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Item description from seller

Language:Chinese.Paperback. Pub Date: 2020-04-01 Publisher: Publishing the first edition of the book in English. Renmin University of China in 1992. is the world's first Strategic Brand Management classics. Philip Kotler will evaluate the book as our existing literature lack of new ideas and new perspectives. Brand management system works with other different. Kapferer condition that the brand is an asset. .

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Bibliographic details

Title
Strategic Brand Management (5th Edition) (Business Administration Classic Renditions Marketing Series)(Chinese Edition)
Author
RANG NUO AI ER KA PU FEI LEI ER
Publisher
中国人民大学出版社
Condition
New
Binding
paperback
Language
Chinese
ISBN 10
7300278078
ISBN 13
9787300278070

liu xing

Nanjing, JS, China

5-star seller

AbeBooks seller since April 7, 2009

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NAN JING SHI JIANG NING QU NING YUAN DIAN ZI SHANG WU ZHONG XIN

Room 264, Oujiang Shopping Center, No. 1 Dongxin South Road, Dongshan Street, Jiangning District, NanJing
Nanjing, JS China 211100

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