Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

Kevin Lane Keller

ISBN 10: 1292314966 / ISBN 13: 9781292314969

Published by Pearson Aug 2019, 2019

About this Item

Neuware -For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today's consumers. Free instructor resources PowerPoint slides for Strategic Brand ManagementTo access instructor resources you need to visit our global site here. 624 pp. Englisch.

Seller Inventory # 9781292314969

Bibliographic Details

• Title: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
• Publisher: Pearson Aug 2019
• Publication Date: 2019
• Language: English
• ISBN 10: 1292314966
• ISBN 13: 9781292314969
• Binding: Taschenbuch
• Edition: 5th or later Edition
• Condition: Neu
• Dimensions: 270W x 214H x 24D millimeters 270 millimeters width by 214 millimeters height by 24 millimeters depth
• Weight: 1309 grams

About this title

Synopsis

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

 

For courses in brand management.

 

Create profitable brand strategies by building, measuring, and managing brand equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today’s consumers.