Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
Keller, Kevin
ISBN 10: 0132664259 ISBN 13: 9780132664257
Published by Pearson, 2012
New
Hardcover
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Book Deals, Tucson, AZ, U.S.A.
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AbeBooks Seller since January 24, 2023
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About this Item
Description:
New! This book is in the same immaculate condition as when it was published 3.31. Seller Inventory # 353-0132664259-new
Synopsis:
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.
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Bibliographic Details
Title: Strategic Brand Management: Building, ...
Publisher: Pearson
Publication Date: 2012
Binding: Hardcover
Condition: New
Edition: 4th Edition
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