Strategic Brand Management: Building, Measuring and Managing Brands

Language: English

Published by Willford Press Jun 2019, 2019

1682857220 / 9781682857229

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand is its relation to its target audience. Tangible aspects like the look, price, and packaging of the product are essential elements of brand management. Other elements like brand image, brand perception, brand awareness, brand equity, brand relation, and consumer relation are pivotal for any brand to succeed in the market. Some common branding strategies include multibranding strategy, brand extension, co-branding and private branding strategy, among many others. Strategic brand management aims to improve the credibility of the brand and thereby increasing brand loyalty. This book elucidates the concepts and innovative models around prospective developments with respect to strategic brand management. It studies, analyses and upholds the pillars of brand management and its utmost significance in modern times. Those with an interest in this field would find this book helpful.…

Title
Strategic Brand Management: Building, Measuring and Managing Brands
Author
John Dixon
Publisher
Willford Press Jun 2019
Publication year
2019
Condition
Neu
Binding
Buch
Language
English
ISBN 10
1682857220
ISBN 13
9781682857229
Item weight
581 grams
Dimensions
254x178x13 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
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