Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
Keller, Kevin Lane; Swaminathan, Vanitha
Language: English
Published by Pearson, 2019
- Softcover
- Used
Seller: Sunshine State Books, Lithia, FL, U.S.A.Sunshine State Books
AbeBooks seller since September 4, 2013
Condition: Used - Very good
US$ 24.78
Quantity: 1 available
Add to basketItem description from seller
Paperback--NO CD,DVD,ACCESS CODE--cover shows slight wear otherwise excellent condition.
Seller Inventory # TA260122006Y0716
- Title
- Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
- Author
- Keller, Kevin Lane; Swaminathan, Vanitha
- Publisher
- Pearson
- Publication year
- 2019
- Condition
- Very Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 1292314966
- ISBN 13
- 9781292314969
- Edition
- 5th or later Edition
- Item weight
- 46 ounces
- Dimensions
- 8x0x10
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
For courses in brand management.
Create profitable brand strategies by building, measuring, and managing brand equity
Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today’s consumers."Synopsis" may belong to another edition of this title.
Sunshine State Books
Lithia, FL, U.S.A.
AbeBooks seller since September 4, 2013
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Sunshine State Books
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