Strategic Brand Management (English Edition · 5th Edition) (Business Administration Classics Series · Marketing Series)(Chinese Edition)

[ MEI ] KAI WEN&amp#183; LAI EN&amp#183; KAI LE . WO NI TE&amp#183; SI WA MI NA TAN

Language: English

ISBN 10: 7300313809 (ISBN 13: 9787300313801)

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Seller: liu xing, Nanjing, JS, Chinaliu xing

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Paperback.Pub Date:2023-03 Pages:520 Language:Publisher:China Renmin University Press Customer orientation is the fundamental idea of modern marketing. Keller's customer-based brand equity implements customer orientation into the brand field. becoming the mainstream and core of modern brand theory. Strategic Brand Management This classic work unifies knowledge and action. based on scientific logic. aims to solve corporate brand strategy problems. and puts forward a complete strategic brand ma.

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Bibliographic details

Title
Strategic Brand Management (English Edition · 5th Edition) (Business Administration Classics Series · Marketing Series)(Chinese Edition)
Author
[ MEI ] KAI WEN&amp#183; LAI EN&amp#183; KAI LE . WO NI TE&amp#183; SI WA MI NA TAN
Condition
New
Binding
paperback
Language
English

liu xing

Nanjing, JS, China

5-star seller

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