Strategic Brand Management: Lessons for Winning Brands in Globalized Markets
Language: English
Published by Oxford University Press, 2017
- Softcover
- Used
Seller: CampusBear, Coppell, TX, U.S.A.CampusBear
AbeBooks seller since March 26, 2019
Condition: Used - Good
US$ 33.23
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Add to basketItem description from seller
Complete and fully usable. All pages present and readable, binding intact. Expect highlighting, underlining, or margin notes. Cover and spine may show wear, creasing, edge or corner damage, and shelf marks. May include library or previous-owner markings and stickers. Access codes, CDs, DVDs, and other bundled supplements may not be included and should be assumed used or missing unless the listing explicitly states otherwise.
Seller Inventory # D3303C00213U
- Title
- Strategic Brand Management: Lessons for Winning Brands in Globalized Markets
- Author
- John, Deborah Roedder; Torelli, Carlos J.
- Publisher
- Oxford University Press
- Publication year
- 2017
- Condition
- Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 0190646004
- ISBN 13
- 9780190646004
- Item weight
- 15 ounces
- Dimensions
- 0x7x9
"Synopsis" may belong to another edition of this title.
About the Author
Carlos J. Torelli is Professor of Business Administration at the University of Illinois at Urbana-Champaign. He is well known for his research on cross-cultural psychology and global branding strategies. Professor Torelli teaches courses in brand management and global branding in MBA, undergraduate, and executive-education programs across the globe.
"About the title" may belong to another edition of this title.
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