Strategic Brand Management: Lessons for Winning Brands in Globalized Markets
Language: English
Published by Oxford University Press, 2017
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Good
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Add to basketItem description from seller
This text provides readers with a framework of the four key aspects of strategic brand management: building, leveraging, identifying and measuring, and protecting brands. Filled with the latest cutting-edge research, students will learn how to design strategies and tactics to effectively build and manage brands.
Seller Inventory # 00108971545
- Title
- Strategic Brand Management: Lessons for Winning Brands in Globalized Markets
- Author
- Of Marketing Deborah Roedder John
- Publisher
- Oxford University Press
- Publication year
- 2017
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0190646004
- ISBN 13
- 9780190646004
"Synopsis" may belong to another edition of this title.
About the Author
Carlos J. Torelli is Professor of Business Administration at the University of Illinois at Urbana-Champaign. He is well known for his research on cross-cultural psychology and global branding strategies. Professor Torelli teaches courses in brand management and global branding in MBA, undergraduate, and executive-education programs across the globe.
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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