Strategic Brand Management (Paperback)
Language: English
Published by OUP India, New Delhi, 2017
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
US$ 138.62
Quantity: 1 available
Add to basketItem description from seller
Paperback. Strategic Brand Management provides a concise, flexible, and modern take on global brand management, with cutting-edge research and mini-cases and activities to engage students. The book provides readers with an innovative framework that explains the four key aspects of strategic brand management: identifying and measuring, building, leveraging, and protecting brands. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Seller Inventory # 9780190646004
- Title
- Strategic Brand Management (Paperback)
- Author
- Deborah Roedder John
- Publisher
- OUP India, New Delhi
- Publication year
- 2017
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0190646004
- ISBN 13
- 9780190646004
"Synopsis" may belong to another edition of this title.
About the Author
Carlos J. Torelli is Professor of Business Administration at the University of Illinois at Urbana-Champaign. He is well known for his research on cross-cultural psychology and global branding strategies. Professor Torelli teaches courses in brand management and global branding in MBA, undergraduate, and executive-education programs across the globe.
"About the title" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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