Designed for introductory business and organizational communication classes, this successful, multi-edition book focuses on helping the reader to master the four essential elements of effective communication--setting goals, knowing the audience, mastering skills, and managing anxiety. The Sixth Edition addresses current challenges to business communication created by advances in new technology, the global marketplace, shifting communication priorities, and diversity within the workforce.

From the Back Cover

Strategic Communication in Business and the Professions, Sixth Edition

Dan O'Hair, University of Oklahoma

Gustav W. Friedrich, Rutgers University

Lynda Dee Dixon, Bowling Green State University

Designed for introductory business and organizational communication classes, this successful, multi-edition text focuses on teaching students to master the four essential elements of effective communication--setting goals, knowing the audience, mastering skills, and managing anxiety.

The Sixth Edition helps students address current challenges to business communication created by advances in new technology, the global marketplace, shifting communication priorities, and diversity within the workforce.

Features:

Real-World Applications: Practicing Business Communication boxes examine communication practices in a wide range of businesses.
Strategic Skills boxes give students tools they will need as they transition from the classroom to a business setting.
Ethical Issues boxes challenge students to think critically about the role ethics takes in business communication.

New to this Edition:

New and updated examples from real organizations.
Streamlined writing style to focus students’ attention on ideas and concepts relevant to their success.
Greater emphasis on communication implications of technology rather than improving computer skills students have already mastered.
Greater integration of “strategic communication” framework in all chapters to enhance skill application.

"About this title" may belong to another edition of this title.

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