Strategic Communication : An Introduction to Theory and Global Practice

Language: English

Published by Taylor & Francis Ltd Apr 2026, 2026

1041002068 / 9781041002062

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences across leadership, reputation, crisis management, and organizational change.Readers will gain practical knowledge and theoretical understanding of strategic communication through the book's updated content, including an extended chapter on crisis communications with integrated coverage of disinformation and a chapter on internal communication. The text offers new material on cognitive persuasion mechanisms and artificial intelligence applications, while providing an enhanced global perspective with fresh case studies from a broader range of regions. Learning is facilitated through improved tools, including practical examples, key points summaries, and reflective questions and exercises. This approach enables readers to define strategic communication as both an academic field and a professional practice, apply relevant theories to real communication problems, and develop practical skills for implementation.This book is primarily designed for undergraduate students studying Strategic Communication, Corporate Communications, Public Relations, Media and Communication Studies, and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.

Seller Inventory # 9781041002062

Title
Strategic Communication : An Introduction to Theory and Global Practice
Author
Jesper Falkheimer
Publisher
Taylor & Francis Ltd Apr 2026
Publication year
2026
Condition
Neu
Binding
Buch
Language
English
ISBN 10
1041002068
ISBN 13
9781041002062
Edition
3rd Edition
Item weight
632 grams
Dimensions
244x170x16 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

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Item5 to 7 business days7 to 10 business days
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