Strategic Communication for Non-Profit Organisations: Challenges and Alternative Approaches (Vernon Communication)

Evandro Samuel Ribeiro dos Santos Oliveira, Dipl-Journ, M.A, MSc Strategic Communication and Drs. in Philosophy and Strategic Communication Management, is a Researcher at the University of Leipzig and at the Communication and Society Research Centre - from the University of Minho, in Portugal. Evandro Oliveira has been a guest speaker and lecturer at various Universities and Institutions in Europe and South America, produced more than 30 scientific articles and presentations. His main research interests are: Strategic Communication management, NGO Communication Management, Social Media and Communication and Political Communication. Since 2014 he is Chair of the German Young Researchers of Communication network (naprok).

Ana Duarte Melo is a teacher of the Department of Communication Sciences and a researcher at the CECS - Communication and Society Research Centre at the University of Minho. Chair of the Organisational and Strategic Communication Section of the ECREA - European Communication Research and Education Association and an active member of the Advertising Working Group of the SOPCOM - Portuguese Communication Society, PhD in Communication Sciences with a thesis on "Consumer-Citizen Participation in Advertising" (University of Minho), Ana Duarte Melo graduated in Social Communication (Nova University of Lisbon) and holds a Master in Arts in Sound and Image, specialised in Scriptwriting (Catholic University of Portugal). Before she was a journalist and copywriter and creative director in advertising.

Gisela Gonçalves has a master's Degree and a PhD in Communication Sciences, and she is Professor and Head of the Department of Communication and Arts of the University of Beira Interior (UBI, Covilhã, Portugal). She develops her research activity at LabCom.IFP - a Communication, Philosophy and Humanities research centre. In 2014 she was elected vice-chair of the Organizational and Strategic Communication section of ECREA. Her current research interests are Public Relations Theories, Communication Ethics and Government Communication. Her work has been published in a wide range of public relations and communication management journals and in various edited collections. She authored the books "Introduction to the theory of public relations" (2010); "The Dialogue Imperative" (2012) and "Public Relations Ethics" (2013).