Strategic Communication for Organizations

Sara LaBelle

7 ratings by Goodreads

Language: English

Published by UCAL POD Feb 2020, 2020

0520298527 / 9780520298521

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  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: - focuses on message design- provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication- explores how theory and research can be synthesized to inform modern communication-based campaignsStrategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization's needs, mission, and vision, effectively reaching and influencing internal and external audiences.…

Seller Inventory # 9780520298521

Title
Strategic Communication for Organizations
Author
Sara LaBelle
Publisher
UCAL POD Feb 2020
Publication year
2020
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
0520298527
ISBN 13
9780520298521
Item weight
633 grams
Dimensions
235x191x19 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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