Strategic Communication for Organizations
Labelle, Sara; Waldeck, Jennifer H.
Language: English
Published by University of California Press, 2020
- Softcover
- Used
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- Title
- Strategic Communication for Organizations
- Author
- Labelle, Sara; Waldeck, Jennifer H.
- Publisher
- University of California Press
- Publication year
- 2020
- Condition
- As New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0520298527
- ISBN 13
- 9780520298521
Grounded in scholarship and organizational cases, this textbook:
- focuses on message design
- provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication
- explores how theory and research can be synthesized to inform modern communication-based campaigns
Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.
"Synopsis" may belong to another edition of this title.
About the Author
Sara LaBelle is Assistant Professor in the School of Communication at Chapman University. In addition to teaching undergraduate and graduate courses in strategic and corporate communication, she has published research on health information campaigns and the teaching-learning process.
Jennifer H. Waldeck is Associate Professor in the School of Communication at Chapman University. She has published four books and conducts research in organizational and instructional communication. She has provided consulting services for numerous organizations.
"About the title" may belong to another edition of this title.
GreatBookPrices
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