How Strategic Communication Shapes Value and Innovation in Society (Advances in Public Relations and Communication Management, 2)

ISBN 10: 1787147177 / ISBN 13: 9781787147171

Published by Emerald Publishing, 2017

About this Item

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Seller Inventory # ria9781787147171_new

Bibliographic Details

• Title: How Strategic Communication Shapes Value and Innovation in Society (Advances in Public Relations and Communication Management, 2)
• Publisher: Emerald Publishing
• Publication Date: 2017
• Language: English
• ISBN 10: 1787147177
• ISBN 13: 9781787147171
• Binding: Hardcover
• Condition: New

About this title

Synopsis

Communication is developed in our relation to others and in relation to what happens in the social context. It is therefore not neutral but mediates people’s relationships and practices. Technological transitions, economical changes, medical advancements, environmental turbulence, political movements and other evolving circumstances influence public values that shape societies. It is important to analyse the situated meaning of these societal themes in everyday life, and the influence of public relations and strategic communication in this regard.
Let’s Talk Society – and the society we´re talking about is in transition to a green and sustainable society, to an inclusive society, to an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these challenges and offers some answers.
The chapters from primarily European countries were selected from a large number of peer-reviewed contributions for the 2016 congress of the European Public Relations Education and Research Association hosted by Hanze University of Applied Sciences in Groningen.

Review

Nine papers selected from a 2016 congress in Groningen, the Netherlands explore how strategic communication influences value and innovation in society. Their topics include educating society's future public relations practitioners: an exploration of preparedness as a qualitative indicator of higher education performance, when a nation's leader is under siege: managing personal reputation and engaging in public diplomacy, lessons learned: communication studies in transition, secrets of public affairs, and clarifying skills and competencies in organizational decision making: perceptions of Finnish communication professionals. --Annotation ©2017 Ringgold Inc. Portland, OR (protoview.com)