Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits. This item is unavailable.
81 ratings by Goodreads
Language: English
Published by Amacom Books, 2009
- Hardcover
- Used
Seller: Greenworld Books, arlington, TX, U.S.A.Greenworld Books
5-star seller
AbeBooks seller since June 20, 2025
Unavailable
Hardcover
Condition: Used - Good
US$ 5.58
Item description from seller
Fast Free Shipping – Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.
Seller Inventory # GWV.0814413331.G
- Title
- Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits
- Author
- Goodman, John A.
- Publisher
- Amacom Books
- Publication year
- 2009
- Condition
- good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0814413331
- ISBN 13
- 9780814413333
Customer care and measurement consultant John Goodman shows companies how to leverage the incredible power of customer service to become profitable word-of-mouth machines that experience long-term loyalty and success. Drawing on over thirty years of research for companies such as 3M, American Express, Chick-fil-A, USAA, Coca-Cola, FedEx, GE, Cisco Systems, Neiman Marcus, and Toyota, his strategic book challenges conventional business wisdom and teaches readers how to: calculate the financial impact of good and bad customer service; make the financial case for customer service improvements; systematically identify the causes of problems; align customer service with their brand; and harness customer service strategy into their organization's culture and behavior.Any organization can win more customers and increase sales if it would only learn to align customer service with corporate strategy. Filled with patented practices and eye-opening case studies, Strategic Customer Service uses hard data to teach readers how reap the benefits of customer loyalty.
"Synopsis" may belong to another edition of this title.
About the Author
John A. Goodman (Arlington, VA) is Vice Chairman and co-founder of TARP Worldwide, an organization Tom Peters has called “America’s premier customer service research firm.”
"About the title" may belong to another edition of this title.
Search results for Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits
There are 9 more copies of this bookView all results