Good decision making is crucial to good management and successful strategic planning. Sadly the decision making capabilities within organisations are often poor. Using a fascinating and very readable combination of psychological theory, pencil-and-paper thought problems, and material from contemporary media, George Wright demonstrates why high-profile strategic disasters occur and how to prevent your own organisation from making similar mistakes. Case studies include Marks & Spencer, Dyson, Baring's Bank and the Millennium Dome.

About the Author

George Wright has held Faculty positions at LBS and Leeds Business School, and is currently at Strathclyde Graduate School of Business, where he consults to major blue-chip clients such as Philips and IBM. He has conducted extensive research into the role of judgement in forecasting and decision making, with particular emphasis on the simplification strategies of managers which lead to poor decisions.
He has published both academic and trade books on forecasting and decision making, and contributed to various journals within the field. He founded the Journal of Behavioral Decision Making with Wiley in 1988 and is Associate Editor of the Wiley journal Journal of Forecasting and the journal International Journal of Forecasting.

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