Strategic Information Technology: Opportunities for Competitive Advantage
Language: English
Published by Igi Global Scientific Publishing, 2000
- Softcover
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[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ] Publisher: Idea Group Pub Date: 4/1/2000 Binding: Paperback Pages: 300 First edition.
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- Title
- Strategic Information Technology: Opportunities for Competitive Advantage
- Author
- Raymond Papp
- Publisher
- Igi Global Scientific Publishing
- Publication year
- 2000
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 187828987X
- ISBN 13
- 9781878289872
Managers and executives know the importance of integrating business strategy and IT strategy for competitive advantage. Via numerous real-world examples and anecdotes, this book investigates myriad issues regarding the application of business strategy and IT strategy. Specifically, it focuses on how business/IT alignment is assessed, the factors that aid or hinder its integration, a maturity assessment and way in which managers can implement strategic information systems within their firms using various constructs and models. Strategic Information Technology: Opportunities for Competitive Advantage provides managers with an understanding and appreciation for the development of business and information technologies strategies to yield competitive advantage.
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