Strategic Issues in International Retailing: Concepts and Cases
John Dawson, Roy Larke, Masao Mukoyama
Language: English
Published by Routledge 2006-07-13, 2006
- Hardcover
- New
Seller: Chiron Media, Wallingford, United KingdomChiron Media
AbeBooks seller since August 2, 2010
Condition: New
US$ 264.92
Quantity: 5 available
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Seller Inventory # 6666-TNFPD-9780415343701
- Title
- Strategic Issues in International Retailing: Concepts and Cases
- Author
- John Dawson, Roy Larke, Masao Mukoyama
- Publisher
- Routledge 2006-07-13
- Publication year
- 2006
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0415343704
- ISBN 13
- 9780415343701
This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level.
Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing and showing the contrasts in the approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail.
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Chiron Media
Wallingford, United Kingdom
AbeBooks seller since August 2, 2010
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