Takes a strategic approach to international retailing, examining in-depth studies of several retailers, and marrying theory with practice to clearly present material for students at every level. Editor(s): Dawson, John A.; Larke, Roy; Mukoyama, Masao. Num Pages: 232 pages, 55 black & white illustrations, 39 black & white tables, 16 black & white line drawings. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 13. Weight in Grams: 362. . 2006. 1st Edition. paperback. . . . . Books ship from the US and Ireland.

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Bibliographic Details

Title: Strategic Issues in International Retailing
Publisher: Routledge
Publication Date: 2006
Language: English
ISBN 10: 0415343712
ISBN 13: 9780415343718
Binding: Soft cover
Condition: New

About this title

Synopsis

This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level.

Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing and showing the contrasts in the approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail.

About the Author

John Dawson, Roy Larke, Masao Mukoyama

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