Strategic Management

Barry J. Witcher

ISBN 10: 1844809935 / ISBN 13: 9781844809936

Published by CL Business Press, 2010

About this Item

Seller Inventory # U9781844809936

Bibliographic Details

• Title: Strategic Management
• Publisher: CL Business Press
• Publication Date: 2010
• Language: English
• ISBN 10: 1844809935
• ISBN 13: 9781844809936
• Binding: Soft cover
• Edition: 1697030012.
• Condition: Very Good
• Dust Jacket Condition: 9802501
• Signed: 10/11/2023 1:13:32 PM
• Seller catalogs:
  • 1
  • U
  • 9781844809936

About this title

Synopsis

Global examples, multiple perspectives and dynamic presentation make this important new textbook the complete introduction for modern strategy courses. Encouraging students to be conscious of the perspectives, context and complexity that produce ideas about strategy, the experienced author team situate learning within a diverse range of environments to reflect the globalized and turbulent nature of today's business. Key Debates situated in every chapter provide a balanced introduction and highlight the subject's vibrancy by asking the student to tackle vital strategic questions such as: Are the five forces still relevant for today? Do boards control their executives? Should strategy be stable over time, or should it be changing? And is related better than unrelated diversification? Case Studies, Business Vignettes, Key Terms, Guided Further Reading and detailed Chapter References round out a comprehensive pedagogical framework while a complete supplements package ensures you can seamlessly integrate Witcher & Chau into your teaching for 2010 and beyond.