Strategic Management and Business Policy: Globalization@@ Innovation and Sustainability@@ Global Edition

Wheelen, Thomas; Hunger, J; Hoffman, Alan; Bamford, Charles

ISBN 10: 1292215488 / ISBN 13: 9781292215488

Published by Pearson, 2017

About this Item

Item is gently used and does not show any significant wear.

Seller Inventory # 01G03004C00100U

Bibliographic Details

• Title: Strategic Management and Business Policy: Globalization@@ Innovation and Sustainability@@ Global Edition
• Publisher: Pearson
• Publication Date: 2017
• Language: English
• ISBN 10: 1292215488
• ISBN 13: 9781292215488
• Binding: paperback
• Condition: Very Good
• Weight: 50 ounces

About this title

Synopsis

For courses in Strategic Management and Business Policy.

Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernises this classic text's approach to teaching strategy with an emphasis on globalisation, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organisations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well--researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies.