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A class-tested approach to Strategy for Strategic Management and Business Policy courses
Wheelen and Hunger’s class-tested approach to teaching Strategy is brought into sharper focus with a new emphasis on globalization, innovation, and sustainability . This text equips students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward.
For the first time in 30 years, the 14th edition has added two new authors to the text. Alan Hoffman, a major contributor to the 13th edition, is a former textbook author and world-renowned author of strategy business cases, and Chuck Bamford, who was a student of Tom Wheelen and David Hunger back in 1980 at the University of Virginia (McIntire School of Commerce), has authored four other textbooks. They join J. David Hunger and bring a fresh perspective to this extraordinarily well-researched and practically crafted text.
MyManagementLab for Strategic Management and Business Policy is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress.
This program will provide a better teaching and learning experience–for you and your students. Here’s how:
- Improve Results with MyManagementLab: MyManagementLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
- Focus on Globalization, Innovation, and Sustainability: These three strategic issues comprise the cornerstone that all organizations must build upon to push their businesses forward
- Help Students Apply Concepts to Real-Life Scenarios: A Strategic Management Model provides structure for content and case analysis.
0133254186 / 9780133254181 Strategic Management and Business Policy: Globalization, Innovation and Sustainability Plus MyManagementLab with Pearson eText -- Access Card Package
Package consists of:
0133123685 / 9780133123685 NEW MyManagementLab with Pearson eText -- Standalone Access Card -- for Strategic Management and Business Policy
0133126145 / 9780133126143 Strategic Management and Business Policy: Globalization, Innovation and Sustainablility
MyManagementLab is not a self-paced technology and should only be purchased when required by an instructor.
Alan N. Hoffman earned his MBA and Doctorate from the Kelley School of Business at Indiana University. He currently serves as Professor of Management at Bentley University. Dr. Hoffman joined the Business Policy and Strategy Division of the Academy of Management in 1979 and has been teaching strategic management for 37 years. He is the author of more than 40 strategy cases studies. He was one of the first case authors to write about women run organizations with classic cases such as: The Boston YWCA (1991), Ryka Shoe Company and Liz Claiborne. He is the former Global Strategy course coordinator for the OneMBA Program at the Rotterdam School of Management at Erasmus University, the Netherlands. He served as MBA Director at Bentley University from 2006-2010. He has published research articles in the Academy of Management Journal, Human Relations, Business Horizons, the Journal of Business Ethics, and the Journal of Business Research.
Chuck Bamford is the Managing Partner in a Strategy Consulting Firm based in Durham, NC (Bamford Associates, LLC - bamfordassociates.com). Chuck is also an Adjunct Professor of Strategy & Entrepreneurship at the University of Notre Dame where he has received the EMBA Professor of the Year Award 4 times. Chuck has co-authored several leading textbooks. Among them: "Entrepreneurship: The Art, Science and Process for Success - 2e" (McGraw-Hill) and "Strategic Management and Business Policy - 14e" (Pearson/Prentice-Hall). His research has been published in the top academic journals in the fields of Strategy and Entrepreneurship.Chuck has received 19 individual teaching excellence awards during his career, including 10 Executive MBA Professor of the Year Awards. He is also a National Noble Foundation Fellow in Teaching Excellence. Chuck grew up in Washington, D.C. and learned the city well. His novel "Some Things are Never Forgiven" is the first book in a series inspired by his grandfather and his GREAT story telling capability.
