Strategic Management and Business Policy, Ninth Edition

Wheelen, Tom,Hunger, J. David,Hunger, David

ISBN 10: 0131421794 / ISBN 13: 9780131421790

Published by Prentice Hall, 2003

About this Item

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Seller Inventory # 3C-9780131421790-L

Bibliographic Details

• Title: Strategic Management and Business Policy, Ninth Edition
• Publisher: Prentice Hall
• Publication Date: 2003
• Language: English
• ISBN 10: 0131421794
• ISBN 13: 9780131421790
• Binding: Hardcover
• Condition: like new

About this title

Synopsis

This comprehensive book offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps readers develop an understanding of the wide range of theories and research available in this field—from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location. KEY TOPICS 43 timely and well-researched corporate cases examine real companies at all stages of development. For directors of strategic planning, competitive intelligence analysts, and strategic planners.

From the Back Cover

This comprehensive book offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps readers develop an understanding of the wide range of theories and research available in this field—from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location. 43 timely and well-researched corporate cases examine real companies at all stages of development. For directors of strategic planning, competitive intelligence analysts, and strategic planners.