Strategic Management Cases

Wright, Peter L., Kroll, Mark J., Parnell, John A.

ISBN 10: 0136288014 / ISBN 13: 9780136288015

Published by Prentice Hall, 1998

About this Item

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Seller Inventory # ERICA70401362880145

Bibliographic Details

• Title: Strategic Management Cases
• Publisher: Prentice Hall
• Publication Date: 1998
• Language: English
• ISBN 10: 0136288014
• ISBN 13: 9780136288015
• Binding: Paperback
• Condition: Like New
• Book Type: book

About this title

Synopsis

An introduction to the multidisciplinary field of strategic management, which incorporates knowledge from traditional business fields such as economics, management, marketing, finance, and operations management as well as non-business fields like psychology, sociology, and anthropology. The text covers concepts and techniques of strategic management including external and internal environment opportunities and threats, corporate-level strategies, portfolio management, business unit and functional strategies, and strategy implementation. It also includes a large section on case studies regarding issues related to goods producers, service provider, the global environment, small business, not-for-profit organizations, and ethics and social responsibility. Annotation c. by Book News, Inc., Portland, Or.

From the Publisher

Strategic Management: Cases, Third Edition is comprised of the 41 cases found in the main text. The book offers an exceptionally diverse collection of applications-oriented and thought-provoking cases that put the theories in a real- world perspective for students. Over half of the cases are NEW to this edition.