Strategic Management and Competitive Advantage: Concepts, 3rd Edition
Hesterly, William S.,Barney, Jay B.
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Language: English
Published by Pearson College Div, 2009
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Softcover
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- Title
- Strategic Management and Competitive Advantage: Concepts, 3rd Edition
- Author
- Hesterly, William S.,Barney, Jay B.
- Publisher
- Pearson College Div
- Publication year
- 2009
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0136094945
- ISBN 13
- 9780136094944
- Edition
- 3rd Edition
Core strategic management concepts without the excess.
Just the essentialsStrategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help students analyze real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis.
The third edition continues to be integrated around the highly successful VRIO framework while incorporating an entire chapter devoted to international management.
Just the essentialsStrategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help students analyze real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis.
The third edition continues to be integrated around the highly successful VRIO framework while incorporating an entire chapter devoted to international management.
"Synopsis" may belong to another edition of this title.
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