Language:Chinese.Paperback. Pub Date: 2021-09-01 Pages: 432 Publisher: Machinery Industry Press This book is a strategic management textbook popular among teachers. students and business people on the market. It tries to help students understand two aspects of business management. Basic question: What is the source of a company's competitive advantage. and how the company can obtain sustained competitive advantage.?The book emphasizes the integrity and relevance of concepts in teaching method.

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Bibliographic Details

Title: Strategic Management: Concepts and Cases (12th edition of the original book)(Chinese Edition)
Publisher: Machinery Industry Press
Language: Chinese
ISBN 10: 7111686268
ISBN 13: 9787111686262
Binding: paperback
Condition: New

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NAN JING SHI JIANG NING QU NING YUAN DIAN ZI SHANG WU ZHONG XIN
Room 264, Oujiang Shopping Center, No. 1 Dongxin South Road, Dongshan Street, Jiangning District, NanJing, Nanjing, JS, 211100, China

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