Strategic Management: Concepts and Cases (8th Edition)

Fred R. David

ISBN 10: 0130269956 / ISBN 13: 9780130269959

Published by Prentice Hall, 2000

About this Item

A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.

Seller Inventory # OTV.0130269956.G

Bibliographic Details

• Title: Strategic Management: Concepts and Cases (8th Edition)
• Publisher: Prentice Hall
• Publication Date: 2000
• Language: English
• ISBN 10: 0130269956
• ISBN 13: 9780130269959
• Binding: Hardcover
• Condition: good

About this title

Synopsis

(Pearson Education) A textbook presenting the concepts of strategic management, providing case studies to demonstrate these concepts. Emphasizes the role of e-commerce in today's business world, giving students a change to learn online with MYPHLIP on the companion Web site for the text. Previous edition: c1999. DLC: Strategic planning--Case studies.

From the Back Cover

Fred R. David's revision of his popular text gives students of all levels a thorough and interesting introduction to strategic management — one that will show you the value and the excitement of the field. Now with a greater emphasis on the use of technology and international strategic management, this eighth edition includes fascinating new cases, a useful model, handy matrices, and much more: * A new box on e-commerce appears in every chapter
* A new Cohesion Case featuring America Online illustrates key concepts at the end of each chapter
* Up-to-date international coverage has been integrated throughout the text
* Over 50 Experiential Exercises that help you learn new management skills
* A practical — not theoretical — orientation that shows you how to apply what you're reading about
* Available with "Mastering Strategy" — the most extensive cross-platform business education resource in the world
* MYPHLIP — Prentice Hall's industry standard Web gives you one-click access to all of the resources created by our award-winning team of educators.