Strategic Management: Concepts and Cases (8th Edition)
Language: English
Published by Prentice Hall, 2000
- Hardcover
- Used
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Seller Inventory # OTV.0130269956.G
- Title
- Strategic Management: Concepts and Cases (8th Edition)
- Author
- Fred R. David
- Publisher
- Prentice Hall
- Publication year
- 2000
- Condition
- good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0130269956
- ISBN 13
- 9780130269959
"Synopsis" may belong to another edition of this title.
From the Back Cover
Fred R. David's revision of his popular text gives students of all levels a thorough and interesting introduction to strategic management — one that will show you the value and the excitement of the field. Now with a greater emphasis on the use of technology and international strategic management, this eighth edition includes fascinating new cases, a useful model, handy matrices, and much more: * A new box on e-commerce appears in every chapter
* A new Cohesion Case featuring America Online illustrates key concepts at the end of each chapter
* Up-to-date international coverage has been integrated throughout the text
* Over 50 Experiential Exercises that help you learn new management skills
* A practical — not theoretical — orientation that shows you how to apply what you're reading about
* Available with "Mastering Strategy" — the most extensive cross-platform business education resource in the world
* MYPHLIP — Prentice Hall's industry standard Web gives you one-click access to all of the resources created by our award-winning team of educators.
"About the title" may belong to another edition of this title.
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