Strategic Management: Concepts & Cases
Arthur A. Thompson, Jr,A. J. Strickland
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Language: English
Published by Richard d Irwin, 1995
- Hardcover
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Hardcover
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- Title
- Strategic Management: Concepts & Cases
- Author
- Arthur A. Thompson, Jr,A. J. Strickland
- Publisher
- Richard d Irwin
- Publication year
- 1995
- Condition
- Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0256140553
- ISBN 13
- 9780256140552
This book discusses the structure of the strategic process and examines and explains how to assess the position and assets of a company and that of its competitors. The book then considers how to analyze the strategic resources of a company with respect to several aspects of its structure, such as its marketing, its people and its finance. It then considers the questions that need to be asked when developing a corporate strategy and the best methods for managing any changes that may be required.
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