Strategic Management Concepts and Cases: A Competitive Advantage Approach
Language: English
Published by Pearson College Div, 2012
- Hardcover
- Used
Seller: Evergreen Goodwill, Seattle, WA, U.S.A.Evergreen Goodwill
AbeBooks seller since November 7, 2006
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- Title
- Strategic Management Concepts and Cases: A Competitive Advantage Approach
- Author
- David, Fred R.
- Publisher
- Pearson College Div
- Publication year
- 2012
- Condition
- Acceptable
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0132664232
- ISBN 13
- 9780132664233
A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.
In todays economy, gaining and sustaining a competitive advantage is harder than ever.Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases.
The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing readers with up-to-date coverage in every chapter.
"Synopsis" may belong to another edition of this title.
About the Author
Jo Anne L. Vacca is Professor Emeritus at Kent State University.
Richard T. Vacca is Professor Emeritus at Kent State University.
Mary K. Gove is a professor at Cleveland State University.
Linda C. Burkey is a professor at the University of Mount Union.
Lisa A. Lenhart is a professor at the University of Akron where she also is the Director for the Institute for Literacy.
Christine A. McKeon is a professor at Walsh University.
"About the title" may belong to another edition of this title.
Evergreen Goodwill
Seattle, WA, U.S.A.
AbeBooks seller since November 7, 2006
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