Strategic Management: Creating Competitive Advantage

Dess, Gregory G.; Lumpkin, G. T.; Lumpkin, G.T.

ISBN 10: 0072509171 / ISBN 13: 9780072509175

Published by Mcgraw-Hill College (edition ), 2002

About this Item

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Seller Inventory # 0072509171-11-18

Bibliographic Details

• Title: Strategic Management: Creating Competitive Advantage
• Publisher: Mcgraw-Hill College (edition )
• Publication Date: 2002
• Language: English
• ISBN 10: 0072509171
• ISBN 13: 9780072509175
• Binding: Paperback
• Condition: Very Good

About this title

Synopsis

Strategic Management: Creating Competitive Advantages, 1st Edition, by Dess and Lumpkin, responds to the demands of today’s rapidly changing and unpredictable global marketplace that students will face when they enter the business world. The concepts-only text provides students with a timely, rigorous, and relevant book written in an engaging manner to spur their interest and excitement. This book provides a solid treatment of traditional topics in strategic management as well as contemporary topics such as entrepreneurship, knowledge management, and e-commerce and internet strategies. Numerous applications from business practice plus sidebars (approximately six per chapter) bring key concepts to life. For the instructor, Strategic Management provides flexibility and convenience not available in any other book on the market. It is a text-only book with an extensive variety of cases from the Primis/Pinnacle database that is designed to tie concepts directly to cases. Instructors are provided with a wide variety of options from default options consisting of pre-selected case packets to a wide variety of cases available from the database.