Strategic Management : Formulation, Implementation, and Control

John A. Pearce, Richard Robinson

ISBN 10: 0071109137 / ISBN 13: 9780071109130

Published by Mcgraw-Hill Publ.Comp., 2006

About this Item

Zustand: Gut | Sprache: Englisch | Produktart: Bücher. Seller Inventory # 2843928/3

Bibliographic Details

Title: Strategic Management : Formulation, ...

Publisher: Mcgraw-Hill Publ.Comp.

Publication Date: 2006

Binding: Soft cover

Condition: Gut

About this title

Synopsis:

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout "Strategic Management, 12/e". Pearce and Robinson have retained high level of academic credibility and market-leading emphasis on strategic practice with this edition. This text continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. The 12th edition offers 30 cases with a mixture of small and large firms; start-ups and industry leaders; global and domestically focused companies; and service, retail, manufacturing, technology, and diversified activities. Pearce and Robinson continue to use a unique pedagogical model they created to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.

About the Author:

John Pearce (Wayne, PA) teaches at Villanova University. Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.