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Bibliographic Details

Title: Strategic Management in the Hospitality Industry (3rd Edition)
Publisher: Pearson
Publication Date: 2007
Language: English
ISBN 10: 0131196626
ISBN 13: 9780131196629
Binding: Soft cover
Edition: 3rd Edition
Condition: Good

About this title

Synopsis

Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance. Placing a responsibility on the reader, the book offers a combination of cumulative learning exercises, simulated decision making settings, and a book specific website. This edition clearly discusses the role of strategy in creating firm value and growth and stresses the relationship between leadership theory, strategic thinking and financial management. Discusses strategic management for the hospitality industry based on25 years of research within the industry. Offers material that has been validated in a scientific manner and combines the best research and experience to date, both within the hospitality industry and the field of strategy. Looks at strategy as a means of creating firm value and growth. Discusses how strategic management is a function of the cognitive, experiential and informational skills of the manager. Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field.

From the Back Cover

The only strategic management volume to focus on the hospitality industry—now in a second, expanded edition

In today's intensely competitive hospitality industry, a company striving to succeed must not merely meet industry standards, it must participate in driving industry change. Strategic Management in the Hospitality Industry, Second Edition gives hospitality students the tools they need to be tomorrow's leaders in this dynamic field. Based on the premise that adding value—for the stockholder, the consumer, and the employee—must be the central objective for any effective management strategy, this book gives students a blueprint for innovation and growth at hotels and restaurants both in the United States and abroad. Written by authors who are widely recognized as the finest instructors in the field, this comprehensive, illustrated guide features:

New chapters on developing service quality and understanding the industry in an international context
End-of-chapter case studies showing real-world applications of management theories
Practical instruction on how to identify internal strengths and weaknesses in a hospitality organization
Detailed coverage of resource allocation, emphasizing support of products and services that add significant value
An examination of the defining role of leadership in successful strategic management

"About this title" may belong to another edition of this title.

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