The Strategic Management of Information Systems: Building a Digital Strategy
Joe Peppard (Cranfield School of Management)
Language: English
Published by John Wiley & Sons Inc, United States, New York, 2016
- Softcover
- Used
Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks
AbeBooks seller since March 16, 2007
Condition: Used - Very good
US$ 36.11
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Add to basketItem description from seller
A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy.Presents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management.Brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS/IT.Peppard and Ward discuss the key questions that managers have to grapple with of where, when and how to invest in IS/IT, which is why a IS/IT (or digital) strategy is required. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Seller Inventory # GOR010176218
- Title
- The Strategic Management of Information Systems: Building a Digital Strategy
- Author
- Joe Peppard (Cranfield School of Management)
- Publisher
- John Wiley & Sons Inc, United States, New York
- Publication year
- 2016
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 047003467X
- ISBN 13
- 9780470034675
- Edition
- 4th Edition
- Item weight
- 1,080 grams
- Dimensions
- 188.0 x 246.0
- A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy.
- Presents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management.
- Brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS/IT.
- Peppard and Ward discuss the key questions that managers have to grapple with of where, when and how to invest in IS/IT, which is why a IS/IT (or digital) strategy is required.
"Synopsis" may belong to another edition of this title.
About the Author
Joe Peppard and John Ward present a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management. This approach can be used by executives, managers and IS/IT professionals, working together, to combine their experience and skills to identify what can and needs to be done and how best to do it, so that IS/IT is managed strategically.
"About the title" may belong to another edition of this title.
WorldofBooks
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