The Strategic Management of Information Systems: Building a Digital Strategy, 4th Edition

Joe Peppard,John Ward

ISBN 10: 047003467X / ISBN 13: 9780470034675

Published by Wiley 2016-04-08, 2016

About this Item

Seller Inventory # 6666-GRD-9780470034675

Bibliographic Details

• Title: The Strategic Management of Information Systems: Building a Digital Strategy, 4th Edition
• Publisher: Wiley 2016-04-08
• Publication Date: 2016
• Language: English
• ISBN 10: 047003467X
• ISBN 13: 9780470034675
• Binding: Paperback
• Edition: 4th Edition
• Condition: New

About this title

Synopsis

• A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy.
• Presents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management.
• Brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS/IT.
• Peppard and Ward discuss the key questions that managers have to grapple with of where, when and how to invest in IS/IT, which is why a IS/IT (or digital) strategy is required.

About the Author

Joe Peppard and John Ward present a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management. This approach can be used by executives, managers and IS/IT professionals, working together, to combine their experience and skills to identify what can and needs to be done and how best to do it, so that IS/IT is managed strategically.