The Strategic Management of Information Systems
Language: English
Published by Wiley, 2016
- Softcover
- Used
Condition: Used - As new
US$ 29.93
Quantity: 1 available
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: La cuarta edición de 'The Strategic Management of Information Systems: Building a Digital Strategy' es una revisión exhaustiva de un libro considerado por muchos como uno de los títulos líderes y autorizados para profesionales, académicos y estudiantes en el ámbito de los sistemas de información y la tecnología (IS/IT). Presenta un marco estructurado con herramientas, técnicas y formas de pensar que proporcionan un enfoque práctico para construir una estrategia digital, expresada principalmente en el lenguaje de los negocios y la gestión. Reúne las implicaciones de los importantes avances en IT y el pensamiento, la investigación y las experiencias actuales más útiles con respecto al impacto empresarial y las oportunidades estratégicas creadas por IS/IT. Peppard y Ward discuten las preguntas clave que los gerentes deben abordar sobre dónde, cuándo y cómo invertir en IS/IT, razón por la cual se requiere una estrategia IS/IT (o digital). EAN: 9780470034675 Tipo: Libros Categoría: Tecnología|Negocios y Economía Título: The Strategic Management of Information Systems Autor: Joe Peppard| John Ward Idioma: en Páginas: 504 Formato: tapa blanda. …
Seller Inventory # Happ-2026-10-26-1cce7d4e
- Title
- The Strategic Management of Information Systems
- Author
- Joe Peppard; John Ward
- Publisher
- Wiley
- Publication year
- 2016
- Condition
- As New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 047003467X
- ISBN 13
- 9780470034675
- Edition
- 4th Edition
- A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy.
- Presents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management.
- Brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS/IT.
- Peppard and Ward discuss the key questions that managers have to grapple with of where, when and how to invest in IS/IT, which is why a IS/IT (or digital) strategy is required.
"Synopsis" may belong to another edition of this title.
About the Author
Joe Peppard and John Ward present a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management. This approach can be used by executives, managers and IS/IT professionals, working together, to combine their experience and skills to identify what can and needs to be done and how best to do it, so that IS/IT is managed strategically.
"About the title" may belong to another edition of this title.
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