Strategic Management of Innovation and Design

Language: English

Published by Cambridge University Press, GB, 2010

0521768772 / 9780521768771

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There is now widespread agreement that innovation holds the key to future economic and social prosperity in developed countries. Experts studying contemporary capitalism also agree that the battle against unemployment and relocations can only be won through innovation. But what kind of innovation is required and what is the best way to manage, steer and organize it? Grounded on experiences of innovative firms and based on recent design theories, this book argues that instead of relying on traditional RandD and project management techniques, the strategic management of innovation must be based on innovative design activities. It analyses and explains new management principles and techniques that deal with these activities, including innovation fields, lineages, C-K (Concept-Knowledge) diagrams and design spaces. The book is ideal for advanced courses in innovation management in industrial design schools, business schools, engineering schools, as well as managers looking to improve their practice.

Seller Inventory # LU-9780521768771

Title
Strategic Management of Innovation and Design
Author
Pascal Le Masson, Benoît Weil, Armand Hatchuel
Publisher
Cambridge University Press, GB
Publication year
2010
Condition
New
Binding
Hardback
Language
English
ISBN 10
0521768772
ISBN 13
9780521768771
Item weight
970 grams

Rarewaves.com USA

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