On the surface, strategic management appears to be quite straightforward: it is all about deciding some medium- to long-term goals, bringing together the resources, devising a plan and schedule, and then getting on with it. However, in the real world it isn't quite this simple.

About the Author

Philip Sadler is widely recognized as a leading authority in the field of management studies. He was Principal of Ashridge Management College for over 25 years and now devotes his time to research, writing, consulting, and public speaking. He is the author of a number of other acclaimed books including "Building Tomorrow's Company", "The Seamless Organization" and "Executive Development Programs" (all Kogan Page).

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