Strategic Management: A Methodological Approach

Alan J. Rowe

ISBN 10: 020160082X / ISBN 13: 9780201600827

Published by Addison-Wesley Publishing, Reading, Massachusetts, 1994

About this Item

Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Seller Inventory # wbs6949666640

Bibliographic Details

• Title: Strategic Management: A Methodological Approach
• Publisher: Addison-Wesley Publishing, Reading, Massachusetts
• Publication Date: 1994
• Language: English
• ISBN 10: 020160082X
• ISBN 13: 9780201600827
• Binding: Soft cover
• Edition: 4th Edition
• Condition: Very Good
• Weight: 1440 grams

About this title

Synopsis

The revised edition of this book now contains discusson of time-based competition versus cost-based competition, new coverage of total quality management, value-based strategies, concurrent design and manufacturing. It also looks at the application of expert systems as a strategic support tool. The text places the emphasis on the experiential approach in conducting case analysis for strategic management course. It uses worksheets to engage students in the study of course. The text includes all new cases and expanded coverage on topics such as organizational restructuring, competitor analysis, cost de-averaging and the use of information technology to gain a competitive advantage, global strategy, strategic alliances and generic competitive strategies. There is also emphasis on management aspects of strategy, on industry analysis, environmental analysis, on leadership and on the change process.